Podcast: Public perceptions, business and personalised nutrition


Effective business models are crucial for the development of personalised nutrition in the real world. In designing such models it is important to know; what is society thinking about personalised nutrition? What issues and opportunities exist for those seeking to develop the business of personalised nutrition?

In this podcast, Jo Goossens from Bio-Sense, leader of Food4Me's work on business and value creation models, tells us more about this investigation. He talks about what his team have been up to, what their next steps will be and the role of this work in the future of personalised nutrition.

For more information about Jo, see his Partner of the month page.

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