Expected outcomes

The Food4Me consortium is a diverse team of experts in biological sciences, consumer studies, marketing, business development, IT and technology, ethical and legal industry, and communication.  The Food4Me consortium is well qualified to assess and analyse the field of personalised nutrition.  Among many research outcomes, the Food4Me project will achieve the following:

  • Conduct a comprehensive assessment of the opportunities and challenges for personalised nutrition business models in the future.
  • Develop new scientific tools that use dietary, genetic, and phenotypic data for personalised nutrition.
  • Validate the impact of different levels of personalised nutrition advice (dietary vs. phenotypic vs. genetic) to consumers, using the results from a large study in 8 EU countries.
  • Report on the attitudes and beliefs of European consumers to all aspects of personalised nutrition.
  • Describe the ethical and legal dimensions of personalised nutrition.
  • Produce best practice guidelines for communicating about personalised nutrition.


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